@everyone📣 New Alpha Lab

Pupil Cloud helps you turn gaze data into AOI metrics: map fixations to reference images, define Areas of Interest, and quantify attention to the regions that matter.

But sometimes, the main question is comparative.

How does attention change over time? How do participant groups differ? What happens across sessions, conditions, or environments?

In our latest Alpha Lab, we introduce a new way to interactively explore AOI data from your Pupil Cloud enrichments.

Load your enriched data, select AOIs from an interactive reference image, and visualize how metrics like fixation duration, fixation count, or time to first fixation change across measurements.

Explore the Alpha Lab: https://docs.pupil-labs.com/alpha-lab/multi-measure-aoi/

@everyone 📣 New Research Digest is live 👀

Do children see their way through public spaces differently than adults?

Researchers used Pupil Invisible and Pupil Cloud to study how children and adults navigate a shopping mall in South Korea, and the differences are pretty clear.

Adults tended to look for overhead signs and move more directly toward their destination. Children paid more attention to nearby cues, eye-level objects, and floor-level guidance. In more complex layouts, they took longer, walked farther, and had to work harder to find their way.

The study is a nice example of how wearable eye tracking can reveal design challenges that are easy to miss from an adult perspective, and help architects, planners, and researchers create spaces that are safer and easier for everyone to navigate.

Read the full Research Digest here.

Video Credit: A child navigating a shopping mall wearing Neon eye tracking glasses. Made by us here at Pupil Labs for visualization purposes. Not related to the research paper